Thursday, July 16, 2020
Social Identity Social Identity HomeâºResearch PostsâºSocial Identity Research PostsSocial identity can be identified as a social glue which enables individuals relate to their ingroup and make prominent continuing efforts on behalf of the collective society. Identifying with a social group has lead to many consequences. Researchers have observed and outlined the following.Researchers, year Consequence observedGagnon Bourhis, 1996 Increased ingroup biasMummendey, Kessler, Klink, and Mielke, 1999 social competitiveness.Ellemers, de Gilders, and Haslam, 2004 Enhanced group cohesionHaslam, Jetten, Postmes, and Haslam, 2009 greater well beingTyler Blader, 2001 improved citizenshipThe concept of social identity is analogous to that of a double edged sword which can yield both positive and negative results. In order to find out which dimensions of social identities are related to positive or negative outcomes a broad framework is required.Social identity theory or SIT is identified as a relevant and useful framework to explain intergroup phenomenon (Brown, 2000). The central idea of the approach is oneâs social identity which is explained as âthat part of the individualâs self-concept which derives from his or her knowledge of membership to a social group (or groups) together with the value and the emotional significance attached to itâ (Tajfel, 1981).The degree to which individuals identify within their group, aspire for a positive social iden tity can be evaluated by finding the favorable comparisons between the ingroup and outgroup on a major dimension of comparison. SIT results have produced that ingroup favoritism is a functional element that makes up for the need to differentiate from the outgroup and enhance group membersâ positive social recognition. While Ingroup bias is definitely beneficial it may also harm both the victim of ingroup bias and the perpetrator.Social identity may act as a buffer against harmful impact of stress(Haslam, 2004). Results of an analysis conducted on a group of employees working in stressful conditions showed that when identified with their organization, they show higher organizational citizenship behaviors and job satisfaction. Hence identifying within oneâs ingroup can bring about a variety of positive outcomes.Different Dimensions and Forms of Social Identity By investigating the motivational orientations that exist in social identity the reason for the divergent findings can be traced out. The specific form of social identity creates a variation in the prediction of negative outcomes like ingroup bias. Patriotism represents feelings of attachment, responsibility and pride and is believed to be a more positive form of national identification.As per SIT nationalism directly taps into that component of social identity that creates ingroup bias. It also may lead to feelings of chauvinism, superiority or derogatory comparisons with other countries. According to Jackson and Smith a secure social identity is one that involves strong ties with the ingroup but discourages the notion of a socially linked fate, depersonalization and intergroup competition.In 2002, Tyler and Blader considered orientations(autonomous and comparative) of students to their university and employees to their companies to bring into view the other dimensions of social identity. Autonomous orientation refers to application of internal standards like norms, values by group members for self evaluation while comparative orientation is application of external standards and social comparison processes. Reportedly, autonomous orientation predicted more positive consequences both at individual level(self esteem) and group level(cooperative behavior).Oneâs own endorsement of norms and values that tie him intrinsically are also relevant especially during prediction of positive consequences. There are certain conceptual similarities between the 2 modes of social identification and dimensions(autonomous and comparative) of social identity. The concept of group glorification includes the motivation to analyse the ingroup in the fairest way, denying any criticisms. On the other hand group attachment represents commitment and inclusion of the group in the self concept. Findings have shown that âgroup attachmentâ predicted a higher degree of group based guilt towards the ingroupâs responsibility in an intergroup conflict than âgroup glorificationâ. It is hence seen that investigating the various dimensions of social identification is seemingly a result-oriented avenue for future research in order that the positive vs. negative consequences can be traced out.Motivations Underlying Social Identity: There are many reasons why individuals identify with their social group. Social identity is encouraged by the necessity of acquiring and retaining group distinctiveness (Tajfel Turner, 1979).6 motives outlined for identification were esteem enhancement, identity, continuity, self-efficacy, meaning and distinctiveness. Research showed that these motives can predict the degree of importance of different identities for each individual.To find out the reason people identify with groups a motivational theory was adopted This theory covers a large spectrum of motives relating to human behavior with more stress on the quality (than quantity) of oneâs motivation.Non self determined motivationAmotivation : It refers to the feeling that identifying with a social group will not lead to results desired. (Ryan Deci, 2003).External regulation: It involves identification with oneâs ingroup to get accolades or to minimize impunities.Introjected regulation: It involves identities borne out of pressurizing oneself .Self determined motivations:Identified regulation: It deals with priority to oneself and stressing on valued goals .Integrated regulation: It includes the identities which pave way for expressing oneâs deepest values and beliefs.Intrinsic motivation: The most self determined form of motivation is intrinsic motivation. Identifying with a social group brings inner happiness and ensures security.The findings after application of SDT have shown that behaviours owing to self determined reasons have more chances of positive consequences like greater persistence, deeper concentration and increased psychological wellbeing. On the contrary behaviors arising out of non-selfdetermined forms lead to undesirable consequences from the perspectiv e of the individual and those related to him (Deci Ryan, Vallerand). This theory has worked well in many spheres affecting life like academics, sports, interpersonal relationships etc. Currently SDT is used as organizing framework in order to apply group membersâ motivations for identifying with their social group.The theoretical framework takes into consideration these motives and organizes them into a continuum in order to predict the positivity or negativity of results. These can be assimilated as introjects and can be integrated well into the self where they can serve as abiding guides to life.
Thursday, May 21, 2020
Ideas are beliefs and desires constructed in organized pattern with its creation, components and impact that define the political structure and bind the ruling authority in a set of complying characteristics of that idea. There are unexplained varieties of Ideas - great ideas, scientific and moral ideas, realist and fantastic ideas, political, economic or religious ideas. Democracy, power, freedom and rights, citizenship and protest, social justice and equality are all ideas based on which institutions make policies and rules. As abstract and non-specific element of thought it may be, it forms essential bases of formational philosophy and politics. It is important to understand, in relation to power and leadership ideas are examinedÃ¢â¬ ¦show more contentÃ¢â¬ ¦In todayÃ¢â¬â¢s world, it has to be admitted that more and more power is being given to the people and the hypothesis that power belongs to the people, and they govern themselves has undoubtedly established liberal democrac y as the most appropriate form of governance. Ideas of equality, justice and freedom are secured by democratic regimes and therefore over centuries, from French revolution to Arab springs in 2010. TodayÃ¢â¬â¢s governments are liberal but modern democratic territories. They preach supremacy and freedom of individuals provides fundamental rights, rule of law and security but at the same time the system representing people takes the leading role. Modern states have to incorporate various interests, requirements and political requirements and thus look at collective interests idealizing stability, international image, and maintaining balanced political structure. The constitutional framework of a state bases its policies, decisions on the ideas and ideologies enshrined by the supreme law of the land- constitution. All political, social and economic laws, policies are formulated due to the ideological guidelines and principals inculcated by states. The ideas of freedom, security, justice, rule of law, peace, protest, etc. are the building blocks of governance, though ever changing in their meaning. Berlin, discussing J.S. Mill, distinguishes between negative liberty,
Wednesday, May 6, 2020
Beach Bums Our designated driver is on the floor. With a mouthful of sharp beach sand in his mouth, he stays down and screams Ã¢â¬Å"Darn!Ã¢â¬ Disoriented and dehydrated I look to the top and I see my partners in crime, yelling at the top of their lungs from the roof of sun beaten lifeguard tower, Ã¢â¬Å"Throw some beer in his mouth!Ã¢â¬ With smile football stadiums wide I look down at my bare skin. Covered only by boxers, soaked by the oceans bitter cold waters, there I was; tears running down my cheeks freezing like a nude fool. I had found what I was always looking for, and it turned out what I was looking for I had the entire time. Growing up with depression can be hard. It can be especially hard when you donÃ¢â¬â¢t know you have it. I was informed of my depression after a series of test and numerous trips to the doctors. I didnÃ¢â¬â¢t enjoy many of things other people did when I was younger due to my depression, but as I got older, dealing with my depression came to b e harder and harder. I showed no interest in anything or anyone. Things I ones use to love to do no longer called my name. My guitar gathered dust, my skateboards corroded with the seasons, my hopes to ever feel normal again gone. Constantly getting different medications was the worst part. I never knew if that day I would be happy, sad, mad, or my all-time favorite, suicidal. Eventually I learned how to deal with my depression, given the right cocktail of pills that is. As the years went by, it got easier to talk about my
Children develop cognitive accomplishments and linguistic communication accomplishments from engagement in humanistic disciplines activities Humanistic disciplines in school undertakings, 1990. For illustration, development of mathematical construct may be incorporated in music and art where kids learn about sequence, place, forms and forms ( Booth, 1982 as cited by Kolbe, 1991 ) . Children may necessitate to understand the sequence of events to associate to the beats of the musical instruments when utilizing musical instruments to re-enact the sound of air current as in the narrative of three small hogs. We will write a custom essay sample on Childhood Practices Identify Holistic Development Education Essay or any similar topic only for you Order Now As for art in relation to devising of marionettes, kids may larn about forms and places. Language development may be incorporated in play when kids express their ideas verbally, for illustration, when they are asked for words to depict the characters in the narratives. Humanistic disciplines instruction contributes to the affectional development in that it helps kids to develop emotions and virtuousnesss ( Humanistic disciplines in school undertakings, 1990 ; Winston, 2010 ) . Through narratives and play, kids may develop understanding on moral values. The narrative of the three small hogs concludes with the three small hogs populating together in the brick house and the large bad wolf is killed. Children may derive some apprehension on the value of caring and sharing, diligence and besides that the bad will be punished. By playing games and puppetry with friends, kids learn to show their ideas and to socialize with others. Children communicate through assorted ways, such as verbal linguistic communication, organic structure looks, gestures, drawings or sound, which may be regarded as symbolic representations ( Gardner, 1979 as cited in Wright, 1991 ) . As all signifiers of humanistic disciplines may be associated with symbolic representations, instruction through the humanistic disciplines may be one manner where kids learn to associate to each other and besides to the existent universe. Children may utilize representations like drawings or objects to retrace their life experiences so as to do sense of it ( Kolbe, 1991 ) . For illustration, they may pull images of their household members. This in bend help the kid to develop the childaaÃ¢â¬Å¡Ã ¬aÃ¢â¬Å¾?s apprehension of himself and relationship to his household. It is in the human nature to play and most activities associating to kids may be seen as drama to them ( Swanwick, 1988 ) . There is no restraints or barriers in drama so kids may be willing to research different functions and thoughts, and as a consequence, they may larn more efficaciously ( Pinciotti, 1993 ) . Humanistic disciplines Education may be equated to a signifier of drama as the activities may be child-initiated and kids derive enjoyment and satisfaction from the procedure of playing ( Dau, 1991 ) . As in drama, kids learn through the procedures of imitation, imaginativeness and command in the humanistic disciplines ( Swanwick, 1988 ) . Harmonizing to Piaget, imitation is a signifier of adjustment. When kids extend on bing cognition through imaginativeness, they may hold assimilated and achieve command of new information ( Swanwick, 1988 ) . This may be in the instance of re-enacting the sound of air current with musical instruments. Children choose the instruments based o n their past experiences and imaginativeness to re-enact the sound they wanted. Humanistic disciplines provide chances for kids to research and polish their accomplishments through these three elements of drama. Furthermore, kids are able to show their ideas through play hence leting it to be a mean of communicating ( Swanwick, 1988 ; Pinciotti, 1993 ) . When kids discuss the character of the wolf, they may be given chances to voice their sentiments on the action of the wolf and therefore advance verbal linguistic communication development. They may besides show their ideas through organic structure motion and gestures during function drama. By working on the facial look and organic structure gestures, kids may larn other agencies of pass oning their ideas. Humanistic disciplines encourage kids to research and work out job ( Swanwick, 1988 ) . Children may necessitate to research ways to do the marionettes and other theoretical accounts. They have to work out on the infinite required and the proportion of the marionettes when pulling them. In this manner, they may larn to associate to spacial and comparative context every bit good as to larn of ways to do the marionettes such that they make sense to others ( Cooke, Griffin A ; Cox, 1998 ) . Furthermore, it will further childrenaaÃ¢â¬Å¡Ã ¬aÃ¢â¬Å¾?s experimental accomplishments and believing procedure ( Kolbe, 1991 ) Children learn to socialize, sympathize with and associate to others from different positions ( Parsons, 1991 ; Pinciotti, 1993 ) . In play, they may hold different readings on the functions and therefore there may be different versions of the characters. As such, the kids may hold to come to an understanding on the thoughts for specifying the characters. Along the manner, they may get dialogue and coaction accomplishments. In the instance of little universe drama, kids may portion thoughts about the stuffs, props and how to utilize them. In making so, they develop communicating and dialogue accomplishments. Puppetry may interrupt down barriers and let kids to show their ideas through playing with finger marionettes. As a consequence, kids may derive new apprehension of the universe as their cognition addition through interaction and coaction ( Pinciotti, 1993 ) . Humanistic disciplines besides help to construct assurance and self-esteem and supply chances for kids to be sociable ( Humanistic disciplines in school undertakings, 1990 ; Parsons, 1991 ) . In the instance of playing games, barriers are broken down and kids tend to be more relax and therefore supplying chances for societal development. For illustration, kids may necessitate to discourse and make up oneÃ¢â¬â¢s mind on which musical instrument best represent the sound consequence they wanted to make. They may be able to derive assurance working in a squad as they have the chances to originate or to take part in treatment. In add-on, humanistic disciplines may promote critical thought and diverseness. As kids portion their ideas on similarities and differences through treatment and action, it helps them to understand and accept differences in sentiments and cut down biass. Through questioning the wolf, where the instructor plays the function, kids may besides larn to analyze the issue from different positions. For illustration, the wolf may reply that it is his sneezing that caused the house to be blown down. This reply may put the kids to believe if the hogs are excessively headlong in their opinion of the wolf. These exercisings may help the kids to compromise and listen to otheraaÃ¢â¬Å¡Ã ¬aÃ¢â¬Å¾?s thoughts or accounts when there is struggle. As most humanistic disciplines are open-ended undertakings, there may be many solutions to an issue. As such, it encourages believing and geographic expedition ( Pinciotti, 1993 ) . These can be seen in the assorted ways to construct the houses, kids can experiment with assorted stuffs to do the walls of the houses, like straws, composition boards or pigment. They can besides do different types of houses, like pulling a image of a house or doing a theoretical account of the house. Children may be able to propose new thoughts therefore hiking their assurance. Dramatisation provides an first-class platform for literacy and linguistic communication development. Children may develop their aural accomplishments while listening to the narratives or watching public presentation. They may develop on their unwritten accomplishments when moving or during brainstorming session ( Arts in school undertakings, 1990 ) . Drama is normally done in a group. As such, kids need to interact and associate to their equals to brainstorm on thoughts. By making so, kids learn to be sociable and pick up communicating and dialogue accomplishments ( Humanistic disciplines in school undertakings, 1990 ) . They may derive some penetration of the existent universe, where there are diverse civilizations and differences in thoughts. For illustration, during dramatization of a narrative like the three small hogs, the houses that the three hogs built may non be what the kids expected. In the instance of Singapore, bulk of the kids live in flats. As such, the kids may be involved in an exchange of thoughts about lodging around the universe. By widening a narrative during dramatization, as in the instance of Jack and the beanstalk, kids may be required to see from the position of the elephantine. Jack may be incorrect to take the aureate harp from the giant without permission. Children learn self-denial as they may hold to stay by the regulations they have set for the play. Children may develop a sense of independency as they need to do determinations while working as a squad. They may be able to be confident, initiate treatment or take part in treatment confidently ( Pinciotti, 1993 ) . However, to optimize the childaaÃ¢â¬Å¡Ã ¬aÃ¢â¬Å¾?s acquisition, the function of the instructor would be of import to take the kids so as to optimise their acquisition. Humanistic disciplines introduced to kids depend on the expertness and involvement of the instructors ( Humanistic disciplines in school undertakings, 1990 ) . If the instructors are enthusiastic and have positive cognition on the humanistic disciplines, she will be able to actuate the kids to take an involvement in the topic, therefore doing larning in humanistic disciplines more interesting and enlightening. In add-on, most early childhood scenes seem to be take humanistic disciplines instruction as a portion of the course of study instead than to develop the course of study from the humanistic disciplines. Therefore although humanistic disciplines may be of import for the instruction on immature kids, its effectivity may be dependent on the beliefs of the early childhood scenes and instructors. How to cite Childhood Practices Identify Holistic Development Education Essay, Essay examples
Saturday, April 25, 2020
The Beer Industry Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional, Regional , and Microbrewers. National competitors have a wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. The market growth rate of the beer industry is perplexing. In domestic brands, from 1983 to 1984 there has been a decline in consumption of -1.2%. In the imported section there has been an increase of 14.3%. The total industry as a whole declined .7% from 1983 to 1984. As a result of the decline in consumption of beer a similar result in production occurred with a decline of 1.2% The estimated forecast for 1985 will continue along the same trend as did 1984. The long term outlook for the industry is that sales will remain flat for the next 10 to 20 years. There are many companies in the industry. Through the years the industry has slimmed down quite a bit. The National market consists of ten major competitors. The Competitors in this market are Anheuser-Busch, Miller, Stroh, G. Heileman, Adolphs Coors, Pabst, Genesee, C. Schmidt, Falstaff, and Pittsburgh. The National companies have 51 plant locations across the United States. Market share in the Domestic market ranges from a low of .5% to a high of 34%. The Import market consists mainly of ten major brands also. They are Heineken(Netherlands), Molson(Canada), Beck's(Germany), Moosehead(Canada), Labatt(Canada), St. Pauli Girl(Germany), Dos Equis(Mexico), Foster's Lager(Australia), Amstel Light(Netherlands), and Corona(Mexico). These ten brands hold about 87% of the imported market share. The individual companies range in market share from 34% on down. A few regional companies, and many small microbrewers make up the rest of the companies in the industry. The customers for the beer industry are highly diverse. They range from being highly educated to non-educated, and male to female. Income ranges for those who drink beer are also very diverse. Single people drink more beer than Married according to 1983 U.S. beer drinker demographics. College professors are known to be customers also. Due too lack of information in the case the degree of vertical integration among the companies in the industry is not certain. I am certain that a few of the larger companies have gone into producing their own packaging(Cans, Bottles, etc.). This would be a way to cut out some of the power of suppliers if a company were to do this. The ease of entry in the beer industry is segmented among the three market coverage types. In the national market the ease of entry is low. There are many barriers to entry in the national market. Beer is regulated in 50 different ways in the United States. Large capital requirements and distribution networks make it hard to enter the national market. The regional market is a little easier to get into because of fewer regulations due to smaller market coverage. Capital requirements are not as big in the regional market. Local or microbrewers have the fewest barriers to entry. Capital requirements are small compared to that of a national or regional brewer. Microbrewers generally operate in a small geographic area thus reducing many of the regulations faced by national and regional brewers. Product characteristics vary among the markets. In the national market the beer is highly standardized and heavily advertised. The beer is inexpensive. There is some product differentiation in the market with the broad product offerings that the national brewers can give. ex. Light beer, Amber beer, Low Alcohol, And Malt Liquor. Imports are perceived to be better quality: when in fact, they are
Wednesday, March 18, 2020
Basics of the Food Industry essays The food that we ingest will be separated into many biochemical energies giving to different organs in their bodies after digestions. In other words, food will become a part of their bodies, and that determines their bodies' performance. Therefore the quality of food will directly reflect on their health, and that is the thing they should care about the most. Unfortunately, as the rapid development of economy, advanced science, and technology, the pace of people's lives are constantly accelerating. Consequently, people wish everything can be faster and faster just like cell phones, internet, as well as food, so that many of them ignore the importance of eating healthy. As a result, they offer an opportunity for more and more food companies to procure business advantage by producing convenient, low cost, and industrial food, and leave their health behind. As Robert Kenner states in the book Food, Inc. that food industry influences "our health, our environment, our economy, and the rights of workers" (27). He points to the bad influences of the food industry which impact every corner of people's lives. The food industry leads people to an unhealthy lifestyle by excessive advertising, abundant People's lifestyles are easily misled by the food industry via media excessive advertising. In the recent three decades, telecommunication technology is widely used in this world. Internet, television, radio, and cellphones have already broken through the traditional limit of time and space, logistics, and information flow. That provides an excellent opportunity for commercials. As Eric Schlosser and Charles Wilson say in their book, Chew On This, "During the course of a year, the typical American child watches more than 40000 TV commercials. About 20000 of those ads are for junk food: soda, candy, breakfast cereals, and fast food" (57). From that statistic number I find that the kids watch an ave...
Sunday, March 1, 2020
A Profile of Barry Goldwater - Ã¢â¬Å"Mr. ConservativeÃ¢â¬ Barry Goldwater was a 5-term US Senator from Arizona and the Republican nominee for president in 1964. Mr. Conservative Barry Goldwater and the Genesis of the Conservative Movement In the 1950s, Barry Morris Goldwater emerged as the nationÃ¢â¬â¢s leading conservative politician. It was Goldwater, along with his growing legion of Ã¢â¬Å"Goldwater Conservatives,Ã¢â¬ who brought the concepts of small government, free enterprise, and a strong national defense into the national public debate. These were the original planks of the conservative movement and remain the heart of the movement today. Beginnings Goldwater entered politics in 1949, when he won a seat as a Phoenix city councilman. Three years later, in 1952, he became a US Senator for Arizona. For nearly a decade, he helped redefine the Republican Party, assembling it into the party of the conservatives. In the late 1950s, Goldwater became closely associated with the anti-Communist movement and was an avid supporter of Sen. Joseph McCarthy. Goldwater stuck with McCarthy until the bitter end and was one of only 22 members of Congress who refused to censure him. Goldwater supported desegregation and civil rights to varying degrees. He got himself into political hot water, however, with his opposition to legislation that would eventually turn into the 1964 Civil Rights Act. Goldwater was a passionate Constitutionalist, who had supported the NAACP and had backed previous versions of civil rights legislation, but he opposed the 1964 bill because he believed it violated statesÃ¢â¬â¢ rights to self-govern. His opposition earned him political support from conservative southern Democrats, but he was detested as a Ã¢â¬Å"racistÃ¢â¬ by many blacks and minorities. Presidential Aspirations GoldwaterÃ¢â¬â¢s rising popularity in the South in the early 1960s helped him win a tough bid for the Republican presidential nomination in 1964. Goldwater had been looking forward to running an issue-oriented campaign against his friend and political rival, President John F. Kennedy. An avid pilot, Goldwater had planned to fly around the country with Kennedy, in what the two men believed would be a revival of the old whistle-stop campaign debates. Kennedys Death Goldwater was devastated when those plans were cut short by KennedyÃ¢â¬â¢s death in late 1963, and he mourned the presidentÃ¢â¬â¢s passing profoundly. Nevertheless, he won the Republican nomination in 1964, setting up a showdown with KennedyÃ¢â¬â¢s vice president, Lyndon B. Johnson, who he despised and would later accuse of Ã¢â¬Å"using every dirty trick in the book.Ã¢â¬ Introducing ... Mr. Conservative During the Republican National Convention in 1964, Goldwater gave perhaps the most conservative acceptance speech ever uttered when he said, Ã¢â¬Å"I would remind you that extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue.Ã¢â¬ This statement prompted one member of the press to exclaim, Ã¢â¬Å"My God, Goldwater is running as Goldwater!Ã¢â¬ The Campaign Goldwater was not prepared for the brutal campaign tactics of the vice president. JohnsonÃ¢â¬â¢s philosophy was to run as though he were 20 points behind, and he did just that, crucifying the Arizona Senator in a series of vicious television ads. Comments Goldwater made during the previous ten years were taken out of context and used against him. For example, he had once told members of the press that he sometimes thought the country would be better off if the entire Eastern Seaboard were sawed off and floated out to sea. The Johnson campaign ran an ad showing a wooden model of the United States in a tub of water with a saw hacking off the Eastern states. The Effectiveness of Negative Campaigning Perhaps the most damning and personally offensive ad to Goldwater was the one called Ã¢â¬Å"Daisy,Ã¢â¬ which showed a young girl counting flower petals as a male voice counted down from ten to one. At the end of the ad, the girlÃ¢â¬â¢s face was frozen as images of nuclear war played in the shadows and a voice extolled Goldwater, implying he would launch a nuclear attack if elected. Many consider these ads to be the beginnings of the modern negative campaign period which continues to this day. Goldwater lost in a landslide, and Republicans lost many seats in Congress, setting the conservative movement back significantly. Goldwater won his seat in the Senate again in 1968 and continued to earn respect from his political peers on Capitol Hill. Nixon In 1973, Goldwater had a significant hand in the resignation of President Richard M. Nixon. The day before Nixon resigned, Goldwater told the president that if he stayed in office, GoldwaterÃ¢â¬â¢s vote would be in favor of impeachment. The conversation coined the term Ã¢â¬Å"Goldwater moment,Ã¢â¬ which is still used today to describe the moment a group of the presidentÃ¢â¬â¢s fellow party members vote against him or publicly take a position opposite him. Reagan In 1980, Ronald Reagan won a crushing defeat over incumbent Jimmy Carter and columnist George Will called it a victory for conservatives, saying Goldwater had actually won the 1964 election, Ã¢â¬Å"Ã¢â¬ ¦ it just took 16 years to count the votes.Ã¢â¬ The New Liberal The election would eventually mark the decline of GoldwaterÃ¢â¬â¢s conservative influence as the social conservatives and the Religious Right began to slowly take over the movement. Goldwater vociferously opposed their two top issues, abortion and gay rights. His views came to be regarded as more Ã¢â¬Å"LibertarianÃ¢â¬ than conservative, and Goldwater later admitted with wonder that he and his ilk were the Ã¢â¬Å"new liberals of the Republican party.Ã¢â¬ Goldwater died in 1998 at the age of 89.